By offering consumers the Mobillcash payment option merchants increase their market share by including not only credit and debit card holders but also mobile phone users (Over 3.3 Billion).
According to Juniper Research, the rush by banks and mobile operators to deliver financial services to the mobile phone will result in just over 612 million mobile phone users generating over $587 billion worth of financial transactions by 2011.
Worldwide mobile telephone subscribers reached 3.3 billion, equivalent to half the global population, 26 years after the first cellular network was launched.
